YMCA Batticaloa invites applications from suitably qualified, dynamic, and result-oriented individuals for the position of Business Promotion Specialist.

JOB PURPOSE

The Business Promotion Specialist will be responsible for promoting YMCA services and facilities, attracting and retaining customers and institutional clients, developing business opportunities and partnerships, and identifying new income-generating opportunities that contribute to sustainable revenue growth and organizational development.

Primary Role: To develop and convert business opportunities, partnerships, and income-generating opportunities for the YMCA.

KEY RESPONSIBILITIES

• Promote YMCA income-generating services, facilities, service packages, Guest House accommodation, hall and event facilities, training, consultancy, vehicle hire, and other approved services.
• Develop and coordinate approved marketing, social media, digital promotional, and promotional-material activities.
• Identify potential customers, corporate organizations, government institutions, NGOs, and other institutional clients.
• Generate new business leads and conduct client and institutional visits.
• Follow up inquiries, quotations, and proposals and convert qualified leads into confirmed bookings and business opportunities.
• Maintain regular communication with existing customers and promote repeat business and customer retention.
• Develop relationships with businesses and institutions and identify opportunities for service contracts, sponsorships, and partnerships.
• Support the preparation of corporate and institutional business and partnership proposals.
• Conduct basic market research and monitor market trends, competitor services, and pricing.
• Identify new products, services, markets, and income-generating opportunities based on market demand and available YMCA resources.
• Explore opportunities to utilize YMCA facilities, skills, knowledge, and assets for sustainable income generation.
• Maintain an updated business leads, sales pipeline, client, and partnership database.
• Monitor business conversion, confirmed bookings, revenue generated, and customer engagement.
• Prepare monthly, quarterly, and annual business promotion and development reports and provide market-based recommendations to management.

QUALIFICATIONS & EXPERIENCE

Academic Qualifications

• Bachelor’s Degree or equivalent qualification in Business Administration, Marketing, Management, Commerce, Economics, Hospitality Management, or a related field from a recognized institution.
• Candidates with a Diploma or professional qualification in Marketing, Business Management, Sales, or a related field may be considered based on relevant experience.

Professional Qualifications & Skills

• Professional qualification in Marketing, Sales, Business Management, or Business Development will be an added advantage.
• Good knowledge of marketing, customer relationship management, sales promotion, business development, and market research.
• Knowledge of digital marketing, social media promotion, and preparation of promotional materials will be an advantage.
• Good computer literacy, including proficiency in Microsoft Office and database/report preparation.
• Ability to communicate effectively in Tamil and English is essential, while knowledge of Sinhala will be an added advantage.

Experience

• Minimum 2 years of relevant experience in business development, sales, marketing, customer relations, corporate relations, hospitality, or a related field.
• Proven experience in identifying business leads, following up quotations and proposals, and converting leads into confirmed business.
• Experience in developing relationships with corporate organizations, government institutions, NGOs, and institutional clients will be an advantage.
• Experience in market research, competitor analysis, identifying new business opportunities, and developing income-generating initiatives.
• Experience in promoting hospitality, training, consultancy, events, or other service-based businesses will be an added advantage.

KEY COMPETENCIES

The successful candidate should possess excellent communication, networking, negotiation, customer relationship, business development, marketing, analytical, reporting, and organizational skills, together with the ability to work independently and as part of a team.

How to Apply

Interested candidates are requested to submit their updated CV together with a brief cover letter indicating the position applied for.

Closing Date: 11th October 2026

Email/Address:
Email Address: hrymcabatti@gmail.com

Postal Address: General Secretary, YMCA, No. 26/4A, Boundary Road South, Batticaloa

Contact: 0742174211

Only shortlisted candidates will be contacted for an interview.